Organization

Federal Energy Regulatory Commission

Industry

Energy /  Government

Project Focus

Social Media / Content Creation / Policy Communications / Brand Development / Stakeholder Engagement

I built and executed a digital strategy to help more people understand and engage with federal energy decision-making.

The Federal Energy Regulatory Commission oversees interstate energy infrastructure, and the Office of Public Participation exists to help the public engage in that process. During my time at FERC, I was tasked with building the OPP’s social media strategy from the ground up, including content planning, brand alignment, and public-facing copywriting. I created explainer content that broke down complex regulatory issues and made participation feel more accessible, especially for first-time stakeholders. I also helped shape the tone and look of the OPP’s public voice, focusing on clarity, trust, and community relevance. Through consistent content and internal coordination, we increased visibility for an office that’s central to public input, but rarely well understood.

Results

300+ attendees to public events where they gave their concerns about proposed energy projects


Increased Facebook engagement rate by 5% and LinkedIn by 11.6%


Instagram content interactions increased by 61% and profile views up by 25%


417 new followers on LinkedIn


Reduced time to create content by 10%


Increase in Facebook content engagement by 496 engagements

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