Rail Passengers Association

I led a full-scale marketing campaign for a national advocacy event, driving turnout, visibility, and regional energy for rail.

RailNation is one of the Rail Passengers Association’s signature national events, designed to rally advocates and raise awareness for passenger rail. For the Tucson edition, I partnered with the association’s communications manager and community engagement director to lead the event’s marketing campaign from start to finish. I developed the messaging, wrote and scheduled email blasts and newsletters, managed organic social content across four platforms, and provided media support for local outreach. This wasn’t just about filling seats – it was about energizing a region where rail investment is on the rise. The campaign helped drive turnout, spark local engagement, and give rail advocates a stronger platform in the Southwest.